Strategy for Growth

MASY Holding has developed an ambitious strategy to ensure future sustainable and profitable growth.

This will be achieved by consolidating its core business activities, while identifying market opportunities for diversification into new sectors and geographies.

A key element of this strategy is to work with leading regional and international companies to develop markets in the Middle East. This entails growing existing business partnerships while actively seeking new strategic alliances with other leading international players.

With joint ventures as preferred way forward rather than agency representations, the Group will seek to enhance its reputations for bringing the latest products and solutions from the West and Far East to the Middle East.